Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
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Title: Threads introduces 'ghost' posts that disappear after 24 hours

Link: https://www.engadget.com/social-media/threads...

Meta's Threads is getting its own version of ephemeral posting with a new
feature the company is calling "ghost posts." The temporary posts will be
published within Threads' main feed like any other post, but will disappear
after 24 hours. And while other users can interact with ghost posts, only the
original poster will be able to view likes and replies.

Instead of typical public-facing replies, replies to ghost posts will be
routed directly to users' inboxes, where they can opt to respond privately.
In some cases, this could also mean that replies for ghost posts are more
limited than replies to normal posts, as Meta's default messaging settings
limit DMs to followed accounts only (these settings can be tweaked in the
Threads app).

In some ways, it's not surprising Meta would add temporary posts to Threads
as a way to encourage users there to share more. On Instagram, Stories are
used far more than permanent grid posts. In a blog post, Meta describes the
new feature as a way for people to "share unfiltered thoughts and fresh takes
without the pressure of permanence or polish."

But ephemeral formats haven't always been successful on text-based platforms
like Threads. Twitter briefly experimented with an ephemeral Stories like
format it called "Fleets." Then-CEO Jack Dorsey reportedly "grew to despise"
the feature, and it was killed less than a year after it launched.

This article originally appeared on Engadget at
https://www.engadget.com/social-media/threads...
disappear-after-24-hours-160000228.html?src=rss

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