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Title: Everything Apple revealed at the iPhone 17 launch event: iPhone Air,
iPhone 17 Pro, AirPods Pro 3 and more

Date: Tue, 09 Sep 2025 18:37:39 +0000
Link: https://www.engadget.com/mobile/smartphones/e...

With the start of September comes the promise of crisp, fall-like weather
and, like clockwork, new iPhones. Apple's "awe dropping" iPhone event this
year had execs showing off the latest iPhones from Cupertino and reminding
folks of the changes Liquid Glass and iOS 26 will bring to their handsets in
the coming week. The biggest hardware news comes with the iPhone Air, a new
addition to this yearΓÇÖs iPhone lineup. iPhone 17 and iPhone 17 Pro families
were revealed, along with updated Apple Watches and new AirPods Pro earbuds.
If you missed the live event, hereΓÇÖs everything Apple announced during the
iPhone 17 launch event.

iPhone 17

The handsets in the standard iPhone 17 lineup have 6.3-inch, 120Hz displays
with ProMotion and thinner borders. Apple's touting improved durability
thanks in part to Ceramic Shield 2, which has three times the scratch
resistance as previous Ceramic Shield tech.

The iPhone 17 is powered by the new A19 chipset, which is faster and more
efficient than the previous processor thanks in part to an improved neural
engine, a six-core CPU and a five-core GPU. Improvements in power efficiency
will also get you eight additional hours of battery life on the iPhone 17.

As for the rear camera array, iPhone 17 has a 48MP main Fusion ultra wide
camera and a 12MP telephoto lens. The selfie camera has been improved to be a
"center stage" front camera, with better stabilization, a wider field of view
and a new larger, square sensor that lets you take higher quality images and
videos more easily. You also won't have to rotate your iPhone when you want
to take a photo or video in landscape mode.

The iPhone 17 series starts at $799 for a 256GB model and will be available
for pre-order starting Friday, September 12. They'll be widely available on
September 19.

Read more: The iPhone 17 boasts a larger display with ProMotion support and a
120Hz refresh rate

iPhone Air Apple

As expected, Apple announced a new member of the iPhone family during the
event. The iPhone Air is the thinnest iPhone yet, measuring just 5.6mm thick,
and made of spacecraft-level titanium. Ceramic Shield 2 surrounds the iPhone
Air on both sides, which helps make it more durable than any previous iPhone.
The Air's always-on screen measures 6.5-inches, and it supports ProMotion and
up to 3,000 nits of brightness.

Powering the iPhone Air is the A19 Pro chipset, which features a six-core CPU
and a five-core GPU that features new neural accelerators built in. The new
N1 chip enables the latest wireless technologies including Wi-Fi 7 and
Bluetooth 6, and the updated C1X modem is twice as fast as the previous C1
chipset.

The rear camera setup appears to just have one shooter, but actually includes
a 48MP Fusion lens and a 12MP telephoto lens built in. The front-facing
camera is the new center stage camera that features improved stabilization
and software that makes it so you don't have to rotate your phone to take
landscape photos and videos anymore.

As far as battery life goes, Apple claims the iPhone Air will get "all-day"
battery life thanks in part to hardware features and software perks like
Adaptive Power Mode, which learns your habits to intelligently manage battery
life. The iPhone Air will work with MagSafe battery packs like the new, super
slim one Apple designed specifically to work with the Air.

The iPhone Air starts at $999 for a 256GB model and will be available for pre-
order starting Friday, September 12. It will be widely available on September
19.

Read more: The iPhone Air is Apple's thinnest phone yet

iPhone 17 Pro Apple

Apple redesigned the iPhone 17 Pro lineup from the ground up to include the
first anodized aluminum unibody design in an iPhone. It was made to include
the biggest battery ever in an Apple smartphone, an upgraded rear camera
array, a new thermal system and more.

Starting with the new thermal management system, it's designed to manage
power and surface temperature. A new vapor chamber directs heat throughout
the device so it dissipates more efficiently. This is necessary to manage
performance for Apple's most powerful iPhone, which is powered by the A19 Pro
chipset.

Screen sizes sit at 6.9-inches on the iPhone 17 Pro Max, and 6.3-inches on
the iPhone 17 Pro. Glass is gone from the back of the handset and has now
been replaced with Ceramic Shield 2, which makes the iPhone 17 Pro more
durable than ever.

The new rear camera setup sits on a "plateau" of sorts on the top half of the
back of the device. The array features a new 48MP telephoto lens, which can
shoot up to 8x ΓÇ£optical qualityΓÇ¥ zoom at 12MP and 4x at its full 48MP.
That's accompanied by two 48MP wide and ultra wide sensors, plus the 18MP
center stage lens on the front of the phone.

Things like the thermal management system, the camera plateau and more have
allowed Apple to put the biggest battery yet into the iPhone 17 Pro Series.
The company claims the iPhone 17 Pro Max will have the longest battery life
of any iPhone up until this point, with up to 39 hours of video playback.

The iPhone 17 Pro series starts at $1,099 for a 256GB model and will be
available for pre-order starting Friday, September 12. They'll be widely
available on September 19.

Read more: The iPhone 17 Pro has an aluminum case and vapor chamber cooling

AirPods Pro 3 Apple

After three years, we now have a new version of the AirPods Pro. AppleΓÇÖs
latest premium earbuds, the AirPods Pro 3, look much the same as the Pro 2,
but now they have heart rate monitoring thanks to new built-in biometric
sensors. The Fitness app has new experiences to accompany this, including new
workouts you can track while wearing just AirPods Pro 3 and carrying your
iPhone.

Apple's also touting improved audio with spatial listening, better active
noise cancellation (four times as effective as the ANC in the original
AirPods Pro) and foam-infused eartips. Live translation is another new
feature which is, unsurprisingly, powered by Apple Intelligence. A new
gesture will activate live translation when you're wearing the buds, and it
will translate words spoken to you in another language to your preferred
language. To reply, all you have to do is speak naturally in your own native
language, and a translation will show up on your iPhone screen for the person
you're talking with to see. As far as battery life goes, they should get at
least eight hours on a single charge.

AirPods Pro 3 are available to order today for $249, and will be widely
available on September 19.

Read more: Apple AirPods Pro 3 hands-on: New design and improved ANC are
impressive

Apple Watch Series 11, Apple Watch Ultra 3 and Apple Watch SE Apple

Apple announced the Apple Watch Series 11 as its thinnest and most durable
smartwatch yet. It's twice as scratch resistant as previous watches, and it
now supports 5G for the first time thanks to a new modem and improved
internal tech that make it more power efficient. The watch will also be able
to monitor for hypertension, or high blood pressure, using improved
algorithms and the built-in heart rate monitor. If the watch identifies
patterns of hypertension, you'll get an alert in the Health app. Series 11
watches will also now get up to 24 hours of battery life on a single charge,
an improvement from the previous model.

ItΓÇÖs been two years since we got an updated Apple Watch Ultra, and thatΓÇÖs
been remedied now with the Ultra 3. The new watch has a bigger, better
display thanks to LTPO 3 technology. A big new feature is satellite
connectivity, allowing you to stay connected wherever you may go and
Emergency SOS is included with all Ultra 3 watches.

On the entry-level side of the spectrum, the Apple Watch SE is getting an
update with a new always-on display, optional 5G, the improved S10 chip and
support for gestures like Double Tab and wrist-flick. The Apple Watch SE will
also get sleep apnea notifications and the new Sleep Score feature that's
also available on the Series 11 watches. However, it's battery life remains
the same as before ΓÇö up to 18 hours ΓÇö although you will now get fast-
charging support.

Apple Watch Series 11 starts at $399; the Ultra 3 starts at $799 and the SE
starts at $249. You can pre-order them today and they'll be widely available
on September 19.

Read more: Apple Watch Series 11 includes 5G and a hypertension tracking
feature

This article originally appeared on Engadget at
https://www.engadget.com/mobile/smartphones/e...
iphone-17-launch-event-iphone-air-iphone-17-pro-airpods-pro-3-and-more-
171028663.html?src=rss

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