Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Feed Link: https://www.engadget.com/
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Title: Apple isn't making any carbon neutral claims with its Series 11
smartwatch

Date: Tue, 09 Sep 2025 19:02:16 +0000
Link: https://www.engadget.com/wearables/apple-isnt...

Apple hosted its "Awe dropping" iPhone event today, but wearables also got
their moment in the sun, including the announcement of the Apple Watch Series
11. In recent years, the company has made some big environmental claims
around its smartwatches, but after facing some legal scrutiny overseas, the
language for this new Apple Watch generation's green cred is notably more
muted.

Starting with the Apple Watch Series 9, the company claimed that select
models of the watch could be carbon-neutral, and those calls were echoed in
some branding for the Apple Watch 10. However, a regional court in Frankfurt,
Germany, ruled last month that Apple could not call its smartwatch carbon-
neutral because the carbon-offset program it was using was on land that it
had only leased through 2029. Apple's environmental plan didn't account for
how it would handle the carbon offsets after that date, meaning the 'carbon-
neutral' claim was unfounded and violated competition laws, according to the
ruling.

It seems like the sort of case Apple is likely to appeal, although we haven't
heard them make any announcement yet about possible next steps. But the
action does seem to have influenced how the company is talking about its new
Apple Watch Series 11. In the official press release about the Watch 11, the
environmental impact section still notes some stats, but there's no mention
about carbon-neutrality for this particular wearable. Here's what the company
says instead:

"Apple Watch Series 11 is now made with 40 percent recycled content, which
includes 100 percent recycled cobalt in the battery, and 100 percent recycled
titanium or aluminum in the case, and titanium cases are made using an
innovative 3D printing process that uses just half the raw material as
previous generations. It is manufactured with 100 percent renewable
electricity, like wind and solar, across the supply chain."

There could still be some skepticism about how accurate these claims are;
Apple wouldn't be the first or the only one to cherry-pick stats for
marketing. And while it is no longer making the statement about the
smartwatch, Apple does claim in the release that it "is carbon neutral for
its global corporate operations."

This article originally appeared on Engadget at
https://www.engadget.com/wearables/apple-isnt...
claims-with-its-series-11-smartwatch-190216278.html?src=rss

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