Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Feed Link: https://www.engadget.com/
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Title: Instagram is running another test of a repost feature

Date: Mon, 16 Jun 2025 21:03:09 +0000
Link: https://www.engadget.com/social-media/instagr...

Instagram is testing a new repost feature. TechCrunch reported that social
media network is currently running a test that gives users the opportunity to
repost content. The current feature test is focused on resharing a post, the
content that appears in a user's feed, as a new post. The platform does
already offer the ability to share a post to someone's Story, but this post-
to-post repost would be a new addition to the available interactions.

Instagram did a very similar test of a very similar feature in 2022 and also
trialed a repost button all the way back in 2017. Considering the company has
made multiple attempts at an idea that's already well-established on other
social networks, it seems surprising that the platform would once again
revisit this idea. Between posts, Stories, Reels and DMs, Instagram already
has a lot of unique content types. On the one hand, there are plenty of ways
to share and resurface content, either your own or another account's to the
feed. On the other hand, though, having different rules about what material
can be shared to which format can put users in confusing situations.

We've reached out to Instagram for comment on this test and will update if we
hear from the company.

This article originally appeared on Engadget at
https://www.engadget.com/social-media/instagr...
repost-feature-210309548.html?src=rss

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