Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
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Title: Amazon Prime Day 2025 dates officially announced: The shopping event
returns from July 8 to 11

Date: Tue, 17 Jun 2025 05:04:49 +0000
Link: https://www.engadget.com/big-tech/amazon-prim...

Amazon has officially announced the dates for its next annual shopping event,
and thereΓÇÖs a twist this year. Prime Day 2025 will be four days long,
running from July 8 through July 11. A departure from previous years in which
Prime Day was a 48-hour affair, this year the shopping event will span nearly
an entire week, bringing thousands of exclusive, Prime-only deals on
everything from electronics to fashion.

In addition to spurring a large number of sales in a short period of time,
Amazon Prime Day has always been a way for the online retail giant to
increase the overall number of Prime subscribers. Prime Day isnΓÇÖt
necessarily a perk of the $139-per-year service like access to Prime Video
content or free two-day shipping are, but it certainly helps that most deals
youΓÇÖll find on Amazon during the event are exclusively available to Prime
members.

With the event being four days long this year, we expect to see some one-day-
only deals as well as sales that span the entirety of Prime Day(s) proper. We
usually recommend buying things on your list as soon as you see them go on
sale just to avoid the disappointment that comes with items selling out, and
this time is no different. That's especially true for deals that as listed as
"limited time," or any Lightning Deals that only last a few hours.

Prime Day in July has been the main shopping event for Amazon for a decade
now, but that hasnΓÇÖt stopped the company from expanding the eventΓÇÖs
reach. ΓÇ£October Prime DayΓÇ¥ has become a mainstay in the fall, and
AmazonΓÇÖs Big Spring Sale is a relatively new shopping event that has taken
place in March over the past couple of years. No word yet on if October Prime
Day 2025 will be a thing, but we believe itΓÇÖs almost guaranteed at this
point.

If you do plan on putting that Prime membership to use next month, you can
turn to Engadget to find the tech deals worth your month during the two-day
event. Unsurprisingly, Amazon Prime Day is one of the best times of the year
to get Amazon devices, since most of them will likely be down to all-time-low
prices. But we also expect to see worthwhile sales on headphones, robot
vacuums, laptops, SSDs and much more. You can also follow Engadget Deals on X
for the latest news during Prime Day.

This article originally appeared on Engadget at https://www.engadget.com/big-
tech/amazon-prime-day-2025-dates-officially-announced-the-shopping-event-
returns-from-july-8-to-11-050449132.html?src=rss

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