Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Feed Link: https://www.engadget.com/
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Title: Pinterest will now tell you when youΓÇÖre looking at AI-generated
content

Date: Thu, 01 May 2025 16:30:08 +0000
Link: https://www.engadget.com/ai/pinterest-will-no...

Pinterest is fighting back against the onslaught of AI slop that is
increasingly clogging up its platform following complaints from users. From
now on, youΓÇÖll be able to see when image Pins that appear in your feed have
been either generated or modified using AI. When users click on an image Pin
in close-up theyΓÇÖll see an ΓÇ£AI modifiedΓÇ¥ label in the bottom left-hand
corner.

In a blog post published this week, Pinterest says it has been testing the
new feature for several months, which involves analysing the metadata of an
image to assess its source. It says itΓÇÖs also developing classifiers that
can automatically detect the whiff of generative AI even when metadata
markers are absent. How successful it is in doing so will become clear as the
new features roll out globally, and creators who suspect their content has
been mislabelled will be able to appeal.

Such mislabelling has been an ongoing issue for Meta, which was forced to
adjust the wording of the AI labels it applied to uploaded photos on Facebook
and Instagram after photographers complained they were being added to images
that hadnΓÇÖt been created using AI. Apparently, even minimal use of the
generative fill tool in Photoshop was enough to trigger a label. ThatΓÇÖs
something that Pinterest will likely want to look out for as it hones this
new algorithm.

In addition to the new labels, Pinterest says itΓÇÖs experimenting with a
feature that would allow users to filter out categories where AI modification
or generation is particularly prevalent, such as beauty and art. By letting
its users have more control over what appears on their feed, Pinterest is
clearly hoping it can win back the growing number of disgruntled members in
its community.

This article originally appeared on Engadget at
https://www.engadget.com/ai/pinterest-will-no...
ai-generated-content-163008812.html?src=rss

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