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Title: Reddit will integrate AI Answers into its main search bar

Date: Thu, 01 May 2025 22:39:07 +0000
Link: https://www.engadget.com/social-media/reddit-...

Late last year, Reddit introduced its AI-powered search tool, Reddit Answers.
Now, the company plans to make the feature even more prominent by adding it
into RedditΓÇÖs main sitewide search, CEO Steve Huffman said during the
companyΓÇÖs first-quarter earnings call.

ΓÇ£We are now working to integrate it into Reddit core search experience to
further streamline the path from question to answer on Reddit,ΓÇ¥ Huffman
said. ΓÇ£Integrating into Reddit search means we want one search box. That'll
be the primary search box, and youΓÇÖll type your query in there, you'll get,
potentially, your [Reddit] Answers, answer, or, you know, more of a
traditional Reddit response, depending on what you're searching for.ΓÇ¥

Up to now, Reddit Answers, which is still labeled as being in ΓÇ£beta,ΓÇ¥ has
lived in its own section of the service. The feature summarizes conversations
from across Reddit in response to queries that users may otherwise seek out
by adding ΓÇ£RedditΓÇ¥ to their searches on Google. Huffman said that Reddit
Answers, which recently became available to all US Redditors, as well as a
handful of international markets, already has 1 million weekly users.
ThatΓÇÖs only a small fraction of RedditΓÇÖs 401 million weekly users, but
adding it into RedditΓÇÖs primary search box should give it a boost.

Huffman said the change is part of a broader strategy to improve search
across Reddit. Reddit Answers, he said, could help make the service more
accessible to new users and guide people who come to the site via search
engines. The change could also be somewhat controversial ΓÇö Reddit users
arenΓÇÖt exactly known for loving big changes to the service ΓÇö though
Huffman acknowledged users may not always want an AI-generated summary in
response to every search.

ΓÇ£Sometimes people will want the summarized, annotated, sterile answers from
AI, and we're even building this ourselves in Reddit Answers,ΓÇ¥ Huffman
said. ΓÇ£But other times they want the subjective, authentic, messy, multiple
viewpoints that Reddit provides.ΓÇ¥

This article originally appeared on Engadget at
https://www.engadget.com/social-media/reddit-...
its-main-search-bar-223907171.html?src=rss

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