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Title: Borderlands 4 will not cost $80, despite misguided executive comments

Date: Mon, 16 Jun 2025 20:56:22 +0000
Link: https://www.engadget.com/gaming/borderlands-4...

Borderlands 4, the latest entry in Gearbox Software's popular looter shooter
franchise, is available to pre-order now for $70, a good $10 less than many
assumed it would cost. The game's price first came into question when its
September 12 release date was announced without pre-order details, and
Gearbox CEO Randy Pitchford suggested that whether the game came with a $80
price tag was out of his hands.

Pitchford put his foot in his mouth in a thread on X sharing a behind-the-
scenes video about bringing Borderlands 4 to the Switch 2. A fan replied to
the video asking Pitchford to not charge $80 for the game, to which Pitchford
responded, "A) Not my call. B) If youΓÇÖre a real fan, youΓÇÖll find a way to
make it happen."

A) Not my call. B) If youΓÇÖre a real fan, youΓÇÖll find a way to make it
happen. My local game store had Starflight for Sega Genesis for $80 in 1991
when I was just out of high school working minimum wage at an ice cream
parlor in Pismo Beach and I found a way to make it happen.

ΓÇö Randy Pitchford (@DuvalMagic) May 14, 2025

Naturally, that came off as a bit glib to anyone surprised by the sudden
emergence of $80 games following the release of Mario Kart World. Pitchford
didn't exactly double-down next, but at a PAX East panel later in May, he
also didn't deny the game would have a higher price, noting that "Borderlands
4 has more than twice the development budget than Borderlands 3."

The official pre-order information settles things: the game is not going the
way of Mario Kart. The Standard Edition of Borderlands 4 costs $70 and comes
with free Vault Hunter, weapon and drone skins if you pre-order. If you step
up to the $100 Deluxe Edition, you get even more skins and a "Bounty Pack
Bundle" that includes exclusive areas and weapons. For the $130 Super Deluxe
Edition, you get all of that plus the "Vault Hunter Pack," which includes the
game's two story DLC packs and new playable characters. A $70 game is not a
$60 game, but if price is your biggest concern, it's better than $80.

Gearbox plans to show off more of Borderlands 4's story and gameplay at
Borderlands Fan Fest on June 21. The game is coming to PlayStation 5, Xbox
Series X / S and PC on September 12. The Switch 2 release is scheduled for
2025, too, and Gearbox plans to share more information about it at a later
date.

This article originally appeared on Engadget at
https://www.engadget.com/gaming/borderlands-4...
misguided-executive-comments-205622443.html?src=rss

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