Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
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Title: OnePlus and Hasselblad are ending their five-year partnership

Date: Fri, 05 Sep 2025 15:42:17 +0000
Link: https://www.engadget.com/cameras/oneplus-and-...

OnePlus and Hasselblad are ending their five-year partnership, according to
an official blog post. The smartphone maker has started developing its own
camera system, which it has dubbed the DetailMax Engine.

There was no reason given for the split, though OnePlus heaped praise on
Hasselblad in that blog post. It lauded the camera maker's "obsession with
precision and detail" and opined about "nights in the lab chasing the perfect
balance of light and shadow." The company also said that "HasselbladΓÇÖs
refined aesthetic sense is now part of our imaging DNA, woven into every
future OnePlus camera."

OnePlus

As for every future OnePlus camera, the proprietary imaging system is still
in the early stages. OnePlus CEO Pete Lau said he's already testing an early
prototype that's been "designed from the ground up to deliver the clearest
and most real photos on a smartphone."

The two companies first paired up for the OnePlus 9 and 9 Pro flagship
smartphones and the Hasselblad logo has been a mainstay of higher-end OnePlus
devices since then. The Verge reports that the logo is likely to disappear
with the release of the upcoming OnePlus 14, which may be renamed the OnePlus
15 to avoid the unlucky number "4" in China.

There's one final wrinkle to this story. Oppo, which is the parent company of
OnePlus, is sticking with Hasselblad for the time being. As a matter of fact,
it officially extended the partnership back in July, with both companies
promising a new mobile imaging system in the near future.

This article originally appeared on Engadget at
https://www.engadget.com/cameras/oneplus-and-...
year-partnership-154217176.html?src=rss

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