Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Feed Link: https://www.engadget.com/
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Title: Apple is reportedly getting ready to introduce ads to its Maps app

Date: Sun, 26 Oct 2025 17:06:57 +0000
Link: https://www.engadget.com/apps/apple-is-report...

Opening Apple's Maps app just for directions may look a little different in
the near future. According to Bloomberg's Mark Gurman, Apple is planning to
introduce ads to Maps as soon as next year. While it won't be as annoying as
unskippable YouTube ads, Apple wants to offer better visibility on Maps to
restaurants and businesses that are willing to pay.

When looking for a new restaurant or relevant business, you may already be
used to seeing ads on Google Maps or Yelp that highlight certain
establishments. However, Gurman said that Apple is planning to lean on AI for
better search results and offer a better interface than Google Maps. The
introduction of ads across Apple's iOS ecosystem shouldn't be surprising
since Gurman previously reported Apple's interest back in 2022. On top of
that, Apple already offers ad slots within the App Store where developers can
pay to appear in a more visible position for user searches. Beyond Maps,
Apple could be looking at infusing ads into its News, Books, Podcasts and
other apps to generate more revenue.

This article originally appeared on Engadget at
https://www.engadget.com/apps/apple-is-report...
ads-to-its-maps-app-170654072.html?src=rss

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