Feed: Slashdot
Feed Link: https://slashdot.org/
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Title: Xbox President: We're Working To Ensure Windows Is the Number One
Platform For Gaming

Link: https://games.slashdot.org/story/25/06/18/174...

Microsoft is positioning Windows as the primary gaming platform for Xbox,
according to Xbox president Sarah Bond. "We're working closely with the
Windows team to ensure that Windows is the number one platform for gaming,"
Bond said in a video announcing a partnership with AMD for next-generation
Xbox hardware spanning consoles and handhelds. The statement, PCWorld points
out, aligns with Microsoft's recent "This is an Xbox" marketing campaign,
which promotes phones, PCs, televisions, and traditional consoles as Xbox
devices. The company's newly announced Xbox Ally X handheld runs Windows
beneath its Xbox interface, allowing access to multiple game stores unlike
Valve's Steam Deck. Microsoft has shifted strategy following weak Xbox
console sales compared to PlayStation, spending billions to acquire
publishers including Bethesda and Activision Blizzard while expanding Xbox
Cloud Gaming services across multiple device types.

Read more of this story at Slashdot.

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