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Title: Warner Bros. Discovery CEO Says HBO Max is 'Way Underpriced'

Link: https://entertainment.slashdot.org/story/25/0...

An anonymous reader shares a report: Everyone's favorite CEO, Warner Bros.
Discovery head David Zaslav, thinks HBO Max is ripe for a price hike.
Speaking at the Goldman Sachs Communacopia and Technology Conference (doesn't
that sound like a fun time?) Zaslav argued that his company's premium output
can command a premium price. "The fact that this is quality -- and that's
true across our company, motion picture, TV production and and streaming
quality -- we all we think that gives us a chance to raise price," he said,
according to The Hollywood Reporter. "We think we're way underpriced." The
recently re-re-branded HBO Max currently starts at $9.99 per month, including
ads, peaking at $20.99 per month for its premium plan, roughly in line with
its rivals.

Read more of this story at Slashdot.

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