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Title: Apache Software Foundation Unveils Its Branding Overhaul With New
Logo, 'The ASF' Name

Link: https://apache.slashdot.org/story/25/09/11/22...

The Apache Software Foundation has unveiled a major branding overhaul that
retires its three-decade-old feather logo after criticism from Native
American activists. In its place is a new oak leaf design to symbolize
endurance, resilience, and global reach. Along with the new visual identity,
the group will emphasize "The ASF" as its shorthand name while keeping its
full legal title intact. Apache.org explained: "The oak is one of the most
enduring trees and is found around the world. It grows slowly but steadily,
supporting vast ecosystems and lasting for centuries. In the same way, The
ASF has served as a stable, resilient steward of open source for more than 25
years and is looking to the long future ahead. Choosing the oak leaf as our
new logo represents the enduring power of our ethos: community over code."

Read more of this story at Slashdot.

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