Feed: Slashdot
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Title: Apple's Bad News Keeps Coming. Can They Still Turn It Around?

Link: https://apple.slashdot.org/story/25/05/25/001...

Besides pressure on Apple to make iPhones in the U.S., CEO Tim Cook "is
facing off against two U.S. judges, European and worldwide regulators, state
and federal lawmakers, and even a creator of the iPhone," writes the Wall
Street Journal, "to say nothing of the cast of rivals outrunning Apple in
artificial intelligence." Each is a threat to Apple's hefty profit margins,
long the company's trademark and the reason investors drove its valuation
above $3 trillion before any other company. Shareholders are still Cook's
most important constituency. The stock's 25% fall from its peak shows their
concern about whether he - or anyone - can navigate the choppy 2025 waters.
What can be said for Apple is that the company is patient, and that has often
paid off in the past. They also note OpenAI's purchase of Jony Ive's company,
with Sam Altman saying internally they hope to make 100 million AI
"companion" devices: It is hard to gauge the potential for a brand-new
computing device from a company that has never made one. Yet the fact that it
is coming from the man who led design of the iPhone and other hit Apple
products means it can't be dismissed. Apple sees the threat coming: "You may
not need an iPhone 10 years from now, as crazy as that sounds," an Apple
executive, Eddy Cue, testified in a court case this month... The company
might not need to be first in AI. It didn't make the first music player,
smartphone or tablet. It waited, and then conquered each market with the
best. A question is whether a strategy that has been successful in devices
will work for AI. Thanks to long-time Slashdot reader fjo3 for sharing the
article.

Read more of this story at Slashdot.

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