[Distracted driving much?]

Ubigi CEO says eSIM-powered cars are turning into the new mobile office and
more automakers will adopt eSIM technology in the coming years

Date:
Tue, 16 Sep 2025 16:06:04 +0000

Description:
Working from connected cars offers a game-changing level of productivity for
professionals.

FULL STORY

The eSIM market is rapidly changing, with travel eSIM provisioning expected 
to soar from 70 million to 280 million. A key emerging trend is the rise of
working from connected cars, as more consumers are willing to turn their
vehicles into mobile offices. 

McKinsey reports that by 2030, 95% of new vehicles sold will be connected,
with major opportunities for eSIM providers to deliver corporate mobility
solutions. 

Ubigi, launched by Transatel, is already tapping into this shift. In June
2025, the eSIM brand partnered with MINI to offer built-in Ubigi 
connectivity. With this ongoing trend, they have also slashed prices across
seven European countries to make in-car connectivity even more accessible. 

"As part of our deep integration into the eSIM ecosystem, we design
tailor-made customer journeys for each manufacturer, while offering a single,
international eSIM solution that works consistently across all markets," says
Jacques Bonifay, CEO of Transatel/Ubigi.

What does this mean for eSIM providers?

eSIM providers have a growing opportunity to tap into the vehicle 
connectivity market. Ubigi research shows that 40% of customers already use
their eSIM for professional purposes, underscoring the demand for stable,
high-quality in-car connectivity. 

To meet these needs, eSIM providers will have to work closely with the
manufacturers to build service quality and also address challenges like
cross-border roaming, customer onboarding, and long-term plan flexibility. 

"In the case of the Ubigi eSIM integrated into vehicles, an additional
advantage lies in the direct use of the vehicles antenna. This ensures better
reception than a standalone smartphone, whose signal can be weakened by the
Faraday cage effect of the cabin", explains Bonifay. 

Ubigi's business-focused offerings also highlight what's possible. "What
stands out for Ubigi for Business is advanced security features that go 
beyond private usage. This includes operator-grade IP VPN; all traffic is
redirected to the companys server or cloud, without passing through the 
public Internet, ensuring confidentiality and control", adds Bonifay. 

Overall, consumers are looking for reliable and secure connectivity, and eSIM
providers have an opportunity to develop partnerships with automakers,
creating flexible business and leisure plans and building a robust customer
support service. 

"Looking ahead, we are currently in discussions with several other
manufacturers for future deployments, which remain confidential at this 
stage, but Transatel fully intends to become the global reference for
connected cars," concluded Bonifay.

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Link to news story:
https://www.techradar.com/pro/phone-communica...
-cars-are-turning-into-the-new-mobile-office-and-more-automakers-will-adopt-es
im-technology-in-the-coming-years

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