Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
Feed Link: https://www.engadget.com/
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Title: Surprise: Taylor Swift is joining Threads at the exact same time as
her new album drop

Date: Fri, 19 Apr 2024 04:00:26 +0000
Link: https://www.engadget.com/surprise-taylor-swif...

With the Eras Tour still under way and The Tortured Poets Department dropping
today, you can't shake off Taylor Swift these days. She's everywhere ΓÇö in
the news, on streaming services and on social media, which now includes
Threads. Taylor's Threads account, and her first post, are going live around
midnight. And if you're one of the first people to share her post, you'll get
a custom badge based on her new album's artwork that you can display on your
Threads profile.

Meta has been dropping hints and releasing easter eggs for Swifties over the
past week as part of a countdown for her album release today. You may have
even seen its call to pre-follow Swift on Threads, along with the shimmer
effect that's been showing up on conversations on the social network with
Taylor-related hashtags. Celebratory hearts pop up when you like relevant
posts, as well.

On Instagram, you'll be able to change the background in your DMs with one
that's inspired by TPD's artwork. The company told Engadget that the
countdown on Taylor's Instagram profile will also reset, and you can
apparently expect yet another surprise in-app experience to go live at 2AM
ET.

This article originally appeared on Engadget at
https://www.engadget.com/surprise-taylor-swif...
her-new-album-drops-040026147.html?src=rss

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