Feed: Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics
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Title: SonyΓÇÖs new Bravia TVs boast powerful processors and a Prime Video
calibration mode

Date: Wed, 17 Apr 2024 16:00:46 +0000
Link: https://www.engadget.com/sonys-new-bravia-tvs...

Sony just revealed its lineup of new TVs for 2024. While many boast
interesting features that weΓÇÖll get into later, the biggest change is
naming conventions. Sony TVs used to be named confusing strings of numbers
and letters, but thatΓÇÖs all gone now. The names here are clean and simple.
They all use Bravia, a long-time Sony moniker for televisions, and a single
digit number.

The Bravia 3 is a standard 4K LED TV with dynamic HDR, upscaling technology
and a 60Hz refresh rate. This is the most basic box within SonyΓÇÖs lineup,
but it still looks plenty capable. The company promises that it also uses
eight percent less power than last yearΓÇÖs equivalent, which is always nice.
The TV is available in sizes ranging from 43-inches all the way up to 85-
inches, with prices going from $600 to $1,800.

Sony

DonΓÇÖt ask what happened to Bravia 4, 5 and 6, because the next TV in the
lineup is called the Bravia 7. This is a mini LED box with some neat tech,
including a powerful updated processor and SonyΓÇÖs proprietary Backlight
Master Drive local dimming algorithm. The company says this allows it to
feature 790 percent more dimming zones compared to last yearΓÇÖs similar
X90L. The more dimming zones a TV has, the smaller each one will be. This
leads to an increase in precision and a better contrast ratio.

It also uses less power than the X90L, to the tune of 15 percent, and boasts
a new calibration mode primarily intended for Prime Video content. The Bravia
7 is available in sizes ranging from 55-inches to 85-inches, with prices
fluctuating from $1,900 to $3,500.

The Bravia 8 is the companyΓÇÖs latest OLED model. The OLED panel ensures a
ΓÇ£perfect blackΓÇ¥ response and the box includes the same calibration mode
for Prime Video found with the Bravia 7. However, the most interesting
aspects of this line have to do with size and form factor. The Bravia 8 is 31
percent thinner than last yearΓÇÖs equivalent model, with a slimmed down
bezel. It should really pop when hung on a wall. There are only three sizes
in this lineup, and the 55-inch model costs $2,000, the 65-inch version costs
$3,400 and the 75-inch box costs a whopping $3,900.

Sony

Finally, thereΓÇÖs the flagship Bravia 9. This is basically a souped-up
version of the Bravia 7, as its another mini LED box. Sony says that the
display technology is similar to whatΓÇÖs found in a mastering monitor, which
is a lofty promise. ItΓÇÖs 50 percent brighter than last yearΓÇÖs X95L, which
was already plenty bright, with a 325 percent increase in dimming zones.

ThereΓÇÖs also a 20 percent reduction in power consumption when compared to
the X95L and new beam tweeters for improved audio. The Bravia 9 features
SonyΓÇÖs proprietary Backlight Master Drive and the new Prime Video
calibration feature. The 65-inch version of this TV costs $3,300, while the
85-inch model comes in at a jaw-dropping $5,500.

All of these TVs are available right now for purchase, so go ahead and empty
that bank account. In addition to the new televisions, Sony just released a
whole bunch of new audio products, including soundbars and an update of its
neckband speaker.

This article originally appeared on Engadget at
https://www.engadget.com/sonys-new-bravia-tvs...
prime-video-calibration-mode-160046996.html?src=rss

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