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Message   VRSS    All   Apple's Vision Pro Gaining Traction in Some Niches of Business   September 5, 2025
 8:40 PM  

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Title: Apple's Vision Pro Gaining Traction in Some Niches of Business

Link: https://hardware.slashdot.org/story/25/09/05/...

Apple's $3,500 Vision Pro is finding real traction in niche enterprise use,
like CAE's pilot training, Lowe's kitchen design visualization, and
Dassault's engineering workflows. "Over the last few weeks, I had an
opportunity to try out some of those applications, and they are game-
changers, albeit within their specific domains," writes Steven Rosenbush via
the Wall Street Journal. "Companies should pay attention now to what's going
on in these niche markets. Based on what I saw, these systems are having an
impact on the way users integrate content development and engineering, which
has implications for the way companies approach roles, teams and workflow."
From the report: Home-improvement retailer Lowe's has deployed the Vision Pro
at five locations in the San Francisco Bay Area and five locations in the
Austin, Texas area. Customers use them to visualize how design ideas will
look in their actual kitchen. The company plans to scale the effort to 100 of
approximately 1,700 stores by the end of the year, eventually ramping up to
400 locations in markets with sufficient scale to justify the investment,
Chief Digital and Information Officer Seemantini Godbole told me. [...]
Dassault Systemes, the French industrial software company, has long created
virtual worlds for commercial use. Scientists, manufacturing experts, product
managers and others use its platforms to design and engineer molecules for
drug development, as well as data centers, factories, aircraft and electric
cars. The 3DExperience platform was launched more than a decade ago, pulling
together a range of Dassault brands including 3DExcite on the premise that
"everything is going to become an experience," 3DExcite Chief Executive Tom
Acland said. In February, Dassault Systemes and Apple announced a
collaboration to produce the 3DLive App, which went live February 7. Users
include Hyundai, Virgin Galactic and Deutsche Aircraft, he said. [...]
Canadian aircraft training company CAE is using Vision Pro to provide pilot
training that complements full-motion flight simulator experience required
for certification and recurrent checks, according to Chief Technology and
Product Officer Emmanuel Levitte. The company has employed mixed reality and
immersive training for at least 10 years. The Vision Pro has unlocked new
capabilities, he said. The display is as sharp and readable as the controls
in a real cockpit, which Levitte found not to be the case with other devices.
The haptic feedback and audio quality also contribute to a more realistic
training experience, he said. Remote crew members will also be able to be co-
located virtually, enabling training that was previously only possible when
individuals were physically in the same cockpit, according to Levitte.

Read more of this story at Slashdot.

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